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Podcast: Perfume Room
Episode: 31. New Year, New(ish) Brand: The COMModity Re-launch (w/ COMModity CEO Vicken Arslanian)
Description: COMModity, your fav once-defunct brand, is back and *thriving* thanks to RE-Founder, Vicken Arslanian (who also happens to be the CEO and Founder of Europerfumes). In this ep, we discuss *why* COMModity, how an initially ignored LinkedIn message led to this lightning in a bottle (pun intended) opportunity, the new ScentSpace Exploration Kit, Vicken’s personal faves (and least faves), the draconian process of deciding which archived scents got the ax (cough cough: Orris), that time Vicken was the Cinderella of QVC, his $1.5M reminder to keep going, and most importantly, Vicken makes me a promise for which I ne...