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Podcast: Perfume Room
Episode: 22. The Secret Formula to Going Viral (w/ Fragrance TikToker John Gonzalez)
Description: Spoiler alert: it's ambroxan! JK, lol. Though we cannot confirm (nor deny) that such a thing exists, in today's episode, Content Creator John Gonzalez (a TikToker with over 240K followers) reveals his behind-the-scenes method and criteria for creating content. Truly, it is the closest thing I’ve heard to a foolproof formula. We also discuss John’s foray into creating fragrances, the biz of content creation, how TikTok essentially fosters/promotes plagiarism, and how we love dupes (except when those dupes are people).
Follow John:
IG: @johngnzz // TT: @johngnzz