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Podcast: After Hours Entrepreneur with Mark Savant
Episode: TIM ASH - Storytelling in Marketing, Unleash your Primal Brain
Description: Tim Ash, author of Unleash Your Primal Brain knows marketing. Many people think marketing is about selling, but Tim understands that marketing is about connecting on a psychological level.Achieving this level of connection, we need to implant our ideas in our audience's head. Let's face it, boring lists, presentations, and aggressive sales techniques aren't convincing anyone.Instead, we can use storytelling and other tactics to really make in impact. It's not about convincing someone to take action, it's about helping them convince themselves to take action!Tim Ash, author of a bestselling au...