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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 765 – Are Your Signing Up Your Customers To The Right Channel?
Description: I don't know if you have access to Apple TV+, but if you have not watched the movie "Coda", I can highly recommend it.
Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she is the voice who signs (American Sign Language) for her family when people are speaking. She is channeling speaking to her deaf family and visa-versa.
When it comes to marketing, channels are often thought of as platforms. Platforms are like all of those streaming services...