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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Using Email Automation to Scale Your Business
Description: What are email automations?Automated workflows that communicate with your audience
They're triggered based on pre-set criteria
Used in most email marketing platforms like Mailchimp & Active Campaign
Sometimes called a customer journey, because that's what they follow
Why use email automations?Help you scale your work: setup one time and then optimize over time
They personalize the experience for your audience However, they can also get very complicated very quickly Forces you to think through what steps your audience takes
Create consistency so you're not having to constantly churn out content Nurtures your audience over time and warms them up...