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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Keeping Up With Key Business Metrics
Description: 1. Website trafficFor us, it's mostly checking for red flags.
Basically, that’s any spikes in traffic, either good or bad.
2. Engagement ratesThis specifically refers to social media.
Engagement is when someone actually interacts with your posts.
Actions like sharing or commenting are always more valuable.
3. Sales PipelineWe'll talk more about this in our next episode.
This is a leading indicator for GreenMellen.
This is similar to a marketing funnel to track a customer's progress.
4. Click-through ratesThis specifically applies to email marketing.
Clicks are more valuable than opens, which aren’t as reliable.
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