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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Keeping Your Email Marketing Legit
Description: There are three main reasons why you should care about email legitimacy.
Legality: don't get sued
Deliverability: Email inboxes are more limiting.Â
User experience: build customer loyalty
CAN-SPAM is the main legislation for email marketing in the United States. It stands for The Controlling the Assault of Non-Solicited Pornography And Marketing Act in 2003. Fair warning, there are a bunch of acronyms in this episode.Â
Here are 7 things to know about CAN-SPAM.
No misleading info in the header. (From, to, reply to)
No deceptive subject lines.
Tell recipients where you're located. Usually in the footer.
Le...