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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Why Should My Business Care About Marketing Funnels?
Description: A marketing funnel is essentially a path for how users could interact with your marketing content as they move closer to becoming a customer with your business.
For example:Â
A business might be found through a search engine by a potential customer.Â
The customer lands on their website and reads a blog post on the topic they searched for.
They then download a related free PDF resource.Â
This means giving up their email address to get the resource and join the mailing list.Â
This drops them into an automated welcome series of emails
After the first thre...