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Podcast: The PRovoke Media Podcast
Episode: Gusto Collective’s Aaron Lau on building an Asian holding group
Description: Gusto Collective founder Aaron Lau joins the PRovoke Media podcast to discuss his efforts to build an Asian holding group, with specific strengths in brand tech, luxury PR and immersive storytelling. Lau, who previously held senior roles at Cheil and DDB, explores the opportunities and challenges that exist for a homegrown player in an industry that has historically been dominated multinational conglomerates.