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Podcast: The Future Of Work With Jacob Morgan
Episode: Three Ways To Battle Entrenched Thinking
Description: It doesn't matter what industry you're in. Chances are, there will always be people around you who are used to doing things the old way. So what can you do to battle that entrenched way of thinking? Jim Heppelmann, CEO of PTC, gave me some really useful advice for how you can fight rooted thinking: The first thing that Jim did was make change a part of the company’s brand. In other words, he would create slogans, like Take a Fresh Look that became part of the organization's core values. The second pi...