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Podcast: The Future Of Work With Jacob Morgan
Episode: How to Change Anyone's Mind
Description: Jonah Berger is a Professor at Wharton School at the University of Pennsylvania. He is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is also the bestselling author of numerous books including a brand new one titled, The Catalyst: How to Change Anyone’s Mind.  How many times have you tried and failed to change someone’s mind about something, whether it was a family member, a coworker, a friend, or a boss? Jonah says it is because we are going about trying to cha...