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Podcast: The Future Of Work With Jacob Morgan
Episode: Seth Godin On Marketing Yourself: What Promises Are You Making And Can You Live Up To Them?
Description: Seth Godin is a bestselling writer, with 18 books and another one coming out on November 13, 2018. His books address various aspects of marketing, advertising, business venturing and leadership. He is also a successful entrepreneur, marketer and public speaker, who became well-known for public speaking when he uploaded his e-book ‘Unleashing the Ideavirus’ and made it available for free. He obtained his MBA degree from Stanford Graduate School of Business and worked as a software brand manager before he started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms. The publicity of his firm compelled big companies like Volvo, Microsoft, Sony Mus...