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Podcast: The Future Of Work With Jacob Morgan
Episode: Does Your Company Have A Reason For Being?
Description: There are some organizations that are great. Their employees love coming to work, they have satisfied customers and they make a great impact on their communities. There are also organizations that are not so great. But what makes some organizations great and others not so great? The answer is, great companies have a reason for being and others do not. A reason for being is a non-conventional mission statement that is comprised of four main things. The first thing is they have something that is unattainable. Something that makes their people reach for the stars and aim...