Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: How to Make Martech Work For Your Team with Scott Brinker of HubSpot
Description: Scott Brinker, known as the “godfather of martech” and currently VP Platform Ecosystem at HubSpot, talks to Eric about everything marketing technology from how to stay on top of it all to how best to implement changes in your organization.Scott explains that the No Code movement represents a fundamental shift towards empowerment of business users and marketers. It’s not just about letting people build software applications without having to code them, it’s about allowing the average person to self-service their ideas. And while culture change and adoption of new technologies and workflows are neces...