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Podcast: Scratch: CMO Interviews
Episode: How to Succeed in a New Era of Marketing with Raja Rajamannar of Mastercard
Description: Raja Rajamannar is a true giant in the field of marketing. President of the World Federation of Advertising and CMO of Mastercard since 2013, Raja argues that there is no such thing as brand loyalty. Raja warns marketers not to mistake consumers liking your brand for consumer loyalty to it. What marketers confuse for brand loyalty is merely brand stickiness. Marketers need to understand the true drivers for customer choices in order to leverage them and encourage stickiness.Raja shares his advice for marketers just getting started building their careers. The most important thing is trying to stay...