Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: How to Activate Your Brand Purpose for Profit with Jim Stengel of The CMO Podcast
Description: In this week’s episode, Eric and co-host Dean Aragon are joined by a giant of the marketing world, Jim Stengel, the former CMO of Procter & Gamble, author of Unleashing the Innovators (2017) and Grow (2012), and host of The CMO Podcast. Jim insists that most marketers aren’t curious enough about what’s around the corner, and get too bogged down in short-term priorities. He explains how to balance focusing on today, tomorrow and long-term goals, especially as an incumbent business. (Hint: look at your calendar and leverage your team.) The conversation includes a discussion of the importance of repu...