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Podcast: Scratch: CMO Interviews
Episode: How to Build a Media Company Around Your Brand with Robert Rose
Description: In today’s episode, Eric talks to author, podcaster and content marketing expert, Robert Rose about everything from whether your marketing function can become a profit center to the fate of traditional advertising as we know it.As promised, here are Robert’s recommended business books, his "mini-marketing-MBA":The Practice of Management – Peter DruckerThe Management of Marketing Costs – James CullitonMarketing Management – Philip Kotler Thinking About Management – Theodore LevittThe Marketing Imagination – Theodore LevittMarketing Myopia (White Paper) – Theodore LevittIntegrated Marketing Communications –...