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Podcast: Scratch: CMO Interviews
Episode: How To Build a Trusted Brand with Tina Cassidy of GBH
Description: Tina Cassidy, CMO of GBH talks to Eric about the rebranding of Boston’s public broadcaster and the largest creator for public media in America. Trust is not only central to GBH as a company, it is central to GBH’s mission as a source of trusted news and information. It goes without saying that we find ourselves in an ever-changing information landscape where news is no longer traditionally produced or consumed, and the news media is increasingly seen as divided and divisive. Building trust with this new generation of consumers has been central to Tina’s mission at GBH. T...