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Podcast: Scratch: CMO Interviews
Episode: How to Make NFTs Work For Your Brand with Gary Vaynerchuk
Description: Gary Vaynerchuk is truly an epic interview with so much insight and foresight into the world of business and branding. Eric and Gary go back over a decade, as Eric was one of Gary’s first hires for VaynerMedia back in 2010, and would go on to launch VaynerMedia in EMEA in 2016. In today’s catch up, Gary and Eric talk about NFTs, and how harnessing their power can turn your marketing function into a profit generator. Gary sheds some fascinating light on what some still see as a subject irrelevant to marketing, and the whole interview is really worth a li...