Want to create an interactive transcript for this episode?
Podcast: Traction Podcast
Episode: HubSpot's Playbook for Industry Domination with Kipp Bodnar, HubSpot
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Kipp Bodnar, CMO at HubSpot.  Today’s most innovative companies will have a media company embedded in them - that’s what Kipp believes. HubSpot, Salesforce, Amex, and Adobe are a few companies that have leveraged this strategy to drive multibillion-dollar outcomes.  Kipp oversees all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. He also serves as a marketing advisor for SaaS...