Want to create an interactive transcript for this episode?
Podcast: Traction Podcast
Episode: How to Expand Your Culture to Build High Performing Companies with Kerel Cooper, LiveIntent, Inc.
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Kerel Cooper, Chief Marketing Officer at LiveIntent, Inc. Hiring has turned into gatekeeping, but building a great company is not about selecting people who fit your existing culture and keeping out those who don’t. Culture should expand like your business. Just like we want people to contribute new skills and ideas, people should be able to contribute to a new culture. Ultimately, openness is the biggest and most indispensable enabler of growth. According to Gartner, 75% of organizations with frontline decision-making teams reflecting a broad and...