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Podcast: Traction Podcast
Episode: The Marketing Playbook for Multi Billion Dollar IPOs with Vidya Peters, Marqeta
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Vidya Peters, chief marketing officer and interim chief product officer at Marqeta, a card issuing and payment processing company that broke many records with an IPO valuation of $16 billion. Following her love of math and science, Vidya studied engineering as an undergraduate student. She says her career path was like skiing down moguls, you know where you are starting but you don’t know exactly where you’re going. In her case, she ended up in tech marketing. When s...