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Podcast: Traction Podcast
Episode: Reverse Freemium: How To Go From Sales-Led to Product-Led To Drive Growth with Oji Udezue and Michael Litt
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Oji Udezue, Product Lead at Twitter (and former CPO at Calendly) and Michael Litt, Co-Founder and CEO at Vidyard.  The most successful IPOs and fastest-growing private companies of the past decade all started with a freemium, self-service product. Zoom, Atlassian, Slack, Dropbox are just a few.  But building a freemium, self-service product when you already have a successful enterprise business can seem like a daunting task.  There are a million questions: “Will it canni...