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Podcast: The Content Cocktail Hour
Episode: The art of marketing people over product with Holly Enneking at Lev
Description:
Holly Enneking is the VP of Marketing at Lev, the premier Salesforce consultancy for marketers. In this episode, she discusses the art of marketing people in contrast to marketing products. Holly shares what she’s learned moving from a B2B SaaS marketing role to now working for a services-led business. Lev is hosting the Ultraviolet Conference on April 12th-13th and registration closes April 1st! 0:00 Intro 0:50 Conversation with Holly 5:00 Career path 6:30 Services-led business VS product marketing 11:10 Content with value 14:20 Rallying content team 17:18 Salesforce 21:48 Brand building 24:47 Advice to marketers