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Podcast: The Content Cocktail Hour
Episode: Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense content breakdown)
Description:
Brett and Jonathan unpack an article titledâWant to Build a Successful B2B Community? Take a SoulCycle Class,â from LatanĂ© Conant. LatanĂ© is the CMO at 6sence, an account engagement platform helps B2B organizations achieve predictable revenue growth. She writes that marketers can learn a lot from SoulCycle and lists six rules of community building.Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense) 0:00 Intro 0:45 Conversation with JG 3:10 LatanĂ© Conant 4:45 Article 7:40 Rules of community building 10:24 Audience is the content 12:24 Give people what they wa...