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Podcast: The Content Cocktail Hour
Episode: What B2B brands need to put in place before hiring a content freelancer with Mel Yap
Description:
In addition to a full-time position in B2B tech, Mel Yap is a freelance copywriter who helps clients create engaging content that aligns with their values, tone of voice, and core message. In this episode, she discusses her writing process, who her ideal client is, and what brands need to figure out and focus on first before hiring freelance creatives. 0:00 Intro 0:47 Conversation with Mel 1:50 Copywriting mindset 4:40 Brand voice & content pillars 8:30 Coaching brands & tone of voice 12:00 Foundation first 13:30 Freelance pricing and process 15:22 Ideal client 17:30 Freelance network 19:30 Storytelling & distribution <...