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Podcast: The Content Cocktail Hour
Episode: How to Use Freemium Products to Gain Paying Customers (Correlated content breakdown)
Description:
This week, Brett and Jonathan listened to a podcast episode titled “How to Use Freemium Products to Gain Paying Customers” from Correlated, the leading platform for product-led revenue. The episode is a conversation between Breezy Beaumont, Head of Growth at Correlated, and David Rostan, founder of Calendly and Head of Revenue at Stonly. Calendly has been extremely successful with the freemium model. Jonathan plans to experiment with PLG and freemium models as they grow and build on momentum.0:00 Intro1:13 Conversation with JG3:20 Key takeaways from episode7:30 Why PLG works9:00 Marketing vs Sales process1...