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Podcast: The Content Cocktail Hour
Episode: Marketing research doesn't have to be boring (inspired by an article from Hotjar)
Description:
The “Creator Pages” is launching Wednesday, making it a busy week at The Juice. Brett and Jonathan make some time to discuss the importance of market research and an article by Louis Grenier titled “How to do market research in 4 steps: a lean approach to marketing research.” Jonathan reflects on the one hundred interviews he conducted with marketers when he first started The Juice. Market research isn’t just about asking questions; it’s about asking the right questions and identifying customer pain points. 0:00 Intro 1:03 Conversation with JG 4:25 Market research 6:45 Launching Creator Pages 10:15 Article by H...