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Podcast: The Content Cocktail Hour
Episode: Following up with the right question in marketing with Michael Ashford
Description:
Michael Ashford is Director of Marketing at The Receptionist, a TEDX speaker, and the host of âThe Follow-Up Questionâ podcast. With a journalism background, Michael has transferred his ability to ask the right questions in the marketing world. In this episode, Brett and Michael discuss modern-day marketing, attribution, gated content, car commercials, and much more. 0:00 Intro 1:01 Conversation with Michael 1:55 Marketing philosophy 5:15 Curiosity VS certainty 9:02 Car commercials 11:10 Resonance 12:12 Journalism background 16:30 Listening and communicating 19:08 Art of question asking 23:57 Intuition and facts 26:50 Measuring attribution 28:38 How to ask better questions 31:38 LinksÂ