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Podcast: The Content Cocktail Hour
Episode: Hiring, onboarding, and setting up content marketers for success with Lumavate CEO Stephanie Cox
Description:
Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills they’re willing die on and theorizes about the future of marketing.0:00 Intro0:42 Conversation with Stephanie1:40 Real Marketers Podcast4:45 Hiring content roles7:55 Story telling9:15 Onboarding new hires11...