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Podcast: The Content Cocktail Hour
Episode: Exploring the theme of your show with Jay Acunzo
Description:
Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. 0:00 Intro 1:16 Conversation with Jay 2:12 8 years of podcasting 3:06 Premise, topic, hook 7:10 Customers’ pain points 10:45 Resonance VS Reach 14:24 Quantity VS Quality 18:00 Investigate what Google can’t answer 22:34 Content as a product 24:05 Try the wine strateg...