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Podcast: The Content Cocktail Hour
Episode: The power of internal marketing with Camille Trent of Dooly
Description:
Camille Trent is the Head of Content at Dooly, a workspace software that makes sales less painful. She joins the podcast to discuss internal marketing and internal activation. The key is making it fun and not forcing it on employees. Most companies already have great content and need to be putting more time and effort into distribution, so it reaches the right audience. 0:00 Intro 1:00 Conversation with Camille 1:55 Copywriting and distribution 4:53 Packaging content 5:42 Avenues of distribution 8:39 Investing in community 14:20 Relevant engagements 15:52 Internal activation 22:40 Measuring success of campaigns 29:26 Connect with...