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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Maria & Gianna on Sales Alignment
Description: In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and incentives can help educate your sales team on the MQL process, and their tips for rolling out an account based marketing strategy. Lastly, Maria takes a moment to gab about her love of food.
Key Takeaways
00:42 Maria’s bio
01:19 Why Maria loves sales alignment
02:24 The “ideal” sales person
04:15 ...