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Podcast: Breaking Through in Cybersecurity Marketing
Episode: No Product Marketing Alignment, No Strategy! With Seth Goldhammer
Description: In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!
Key Takeaways:
01:27 Seth’s bio - from screen writ...