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Podcast: Breaking Through in Cybersecurity Marketing
Episode: How To Kickoff Research Programs with Joanna Jones
Description: In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started.Â
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Key takeaways:
00.34Â Bio
03:13Â The qualitative research process
05:19Â Participant sourcing and engagement
08...