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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #1: OkCupid Global CMO Melissa Hobley | Moral Capital vs. Business Capital
Description: OkCupid Global CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital?As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior to OkCupid...