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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Levelling up your audience to level up your options, with Mike Morrison & Callie Willows
Description: I heard something from Dan Kennedy yesterday which really popped for me. He talks about businesses which depend on a constant stream of new business as more like “income events” and less real business. Income event businesses are a hamster wheel - hamster wheels lined with barbed wire and floored with crushed glass. It’s what makes a lot of people dream about Passive income online and truthfully - passive = lazy thinking. I like to think more about leveraged and retained revenue.This is a business which scales without necessarily taking more time. In an...