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Podcast: Grit
Episode: CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right
Description: George Felix, now the CMO of Tinder, was marketing Old Spice body wash at a time when the brand was circling the drain. His team at Procter & Gamble almost let their big break slip away when initially passing on the “Hello ladies” campaign - an ad that would later go viral on Facebook and YouTube. George recalls how the agency pitching the idea stood their ground and pressed on with conviction, an experience that taught him a lot about trusting your gut and standing up for what you believe in.In this episode, George and...