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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #4: eos CMO Soyoung Kang | Calculated Risk
Description: eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI.Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from...