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Podcast: Grassroots Marketing
Episode: Paving The Emerald Road with Legacy Cultivator Justin Calvino
Description: A legacy cultivator intends to save the small farmers of Mendocino by paving The Emerald Road. We learn more from Justin Calvino.Justin Calvino is an Emerald Triangle entrepreneur on a personal mission to save the small cannabis farmers and artisans of the region through his imaginative regenerative economics model, The Emerald Road.Calvino believes that Mendocino possesses all the creative genius it needs to solve its own problems and build a vibrant, sustainable, local, living economy. Small cannabis farmers didn’t get into the business to build brands and compete with multinational corporations. The Emerald Ro...