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Podcast: Alt Marketing School
Episode: EP 092 - Why TikTok made marketers real mad this week
Description: Let's say Becca is not impressed. TikTok is expanding the pilot of its Stories feature, which the platform previously confirmed was in testing last summer.Like an Instagram story, TikTok Stories last for 24 hours before they are automatically deleted, and they can be viewed by navigating to a user's profile and clicking their profile picture. Stories also seem to be appearing on the For You page. Didn't Twitter fleet and LinkedIn stories teach us anything, you all?Similar to stories, we look at another new feature's need (or effectiveness). TikTok has added another content creation option, with a new...