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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E220 - Using the Zero Moment of Truth to hack consumer behavior | with Paul Mackiewicz
Description: Hashtag Smart gives business owners a single hub to ensure their vibe aligns with their marketing strategy. Join us today as Paul Mackiewicz shares his One Big Tip, using zero moments of truth to hack consumer behavior. As a marketing executive for INC 5000 companies, Paul realized a void in the market. No agency was combining all the data in a single spot so the business owner could get a comprehensive view of the impact of their social media. Using the skills, efficiency, teamwork, and discipline instilled in him during his time in the military, Paul put together a dedicated...