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Podcast: Making Business Matter (MBM)
Episode: Increase Category Opportunities Landed Part 7
Description: Sticky Learning Lunch 48: Increase Your Category Opportunities
Today's topic, Increase the Number of Category Opportunities Landed Part 7.
73% of your Category Opportunities Never Make it to Store.
You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.
You Can Read the Full Transcript Below:
Nathan Simmonds:
Good afternoon, sticky learning lunches. Welcome to Monday. Really great to be here. Really great to see you even in the virtual. We're just gonna give...