Want to create an interactive transcript for this episode?
Podcast: Making Business Matter (MBM)
Episode: Increase the Number of Category Opportunities Landed Part 3
Description: Sticky Learning Lunch 46: Increase Your Category Opportunities
Today's topic, Increase the Number of Category Opportunities Landed Part 3.
73% of your Category Opportunities Never Make it to Store.
You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.
You Can Read the Full Transcript Below:
Nathan Simmonds:
Welcome to Monday. Welcome to Sticky Learning Lunches. And welcome to the first day of the week. We are gonna be diving back into the category...