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Podcast: Making Business Matter (MBM)
Episode: Increase the Number of Category Opportunities Landed Part 1
Description: Sticky Learning Lunch 44: Increase Your Category Opportunities
Today's topic, Increase the Number of Category Opportunities Landed Part 1.
73% of your Category Opportunities Never Make it to Store.
You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.
You Can Read the Full Transcript Below:
Nathan Simmonds:
Welcome to today's learning. This is going to be slightly different. As I said before. This is gonna be a super niche presentation series, talking about...