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Podcast: Making Business Matter (MBM)
Episode: The Importance of Using Shopper Language
Description: Grocery Guru Ep16: Using Shopper Language
Join Andrew Grant and Darren A. Smith in the sixteenth episode of Grocery Guru: The Importance of Using Shopper Language in your category.
Not using industry terms or category terms because they are creating the buffer for what should be created. By eradicating industry terminology you will discover opportunities to communicate better with your shopper and then sell more.
You Can Read the Full Using Shopper Language Episode Transcript Below:
Darren A. Smith:
Welcome to Episode 16 of the Grocery Guru with Andrew Grant. How are you?
Andrew Grant:
Hi, Darren. Good morning. Yeah. Very...