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Podcast: Making Business Matter (MBM)
Episode: Purchase Decision Hierarchy with Andrew & Darren
Description: Grocery Guru Ep15: Purchase Decision Hierarchy
Join Andrew Grant and Darren A. Smith in the fifteenth episode of Grocery Guru. This episode discusses the purchase decision hierarchy, shopper map, analytic hierarchy process, and consumer decision tree... Whatever you call it, understanding how the shopper shops is key to category performance.
You Can Read the Full Purchase Decision Hierarchy Episode Transcript Below:
Darren A. Smith:
Welcome to episode 15 of the Grocery Guru with Andrew Grant. Andrew, how are you?
Andrew Grant:
Good morning, Darren. Yes. Very, very well. Thank you.
Darren A. Smith:
Good. Good. All right. Well, this week we're...