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Podcast: Making Business Matter (MBM)
Episode: Category Management is Dead
Description: Grocery Guru Episode 2: Category Management is Dead
Is Category Management Dead? In episode 2 of Grocery Guru, Andrew Grant and Darren A. Smith talk about how the pandemic has affected Category Management. Is it completely dead, dying, or changing into something else to adapt to the needs and demands of consumers? The age-old question. If Category Management is about meeting the shopper’s demands better and quicker than the next guy, then it’s a ‘No’.
You Can Read the Full Category Management is Dead Episode Transcript Below:
Darren A. Smith:
This is Week Two and we're here with the Grocery Guru tha...