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Podcast: Scratch: CMO Interviews
Episode: How to Transform a 100-Year-Old Brand with David Rubin of The New York Times
Description: In today’s episode, Dean Aragón joins Eric in a conversation with David Rubin, Chief Marketing and Communications Officer of The New York Times, the storied newspaper with many millions of paid subscribers. The paper’s first CMO in its 100+ year history, David talks about how celebrating the NYT’s product leads to the business’ success.  There was lots of pushback when the New York Times made the controversial decision to place a paywall in front of some of its products back in 2011. But the decision to charge readers for the news paid off and now it has payw...