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Podcast: Your Intended Message
Episode: How to Explain Your Complex Products and Services: Steve Lowell
Description: Demonstrate a unique understanding of your market
You don't have to be different from everyone who offers what you do. You simply need to appear to be different.
Steve Lowell explains how to apply Deep Thought Strategy to your marketing positioning and sales conversations to entice clients to buy from you.
Episode 89 (Steve is based in Ottawa, Canada)
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In this discussion we explore:
How to get people to say, "Hmm, I've never thought of it that way before"
What can you learn from the tennis instructor's mistake and epiphany
Why the language o...